Hurdles in Analytics Adoption

Hurdles in Analytics Adoption

Business analytics surely brings value to an organization, however many are still hesitant to adopt analytics. I have read quite a few articles related to the hurdles that companies face in adopting analytics and reaping its benefits. Most of the articles on this...
Is Being Customer-Centric Profitable?

Is Being Customer-Centric Profitable?

I would say Yes and No as this totally depends upon the timeframe the company is looking at. Let’s look at it this way; If the company is laying down a structured approach for customer experience initiatives and implementing multiyear strategic goals, company is...
‘Churned’ Customers – Good vs. Bad

‘Churned’ Customers – Good vs. Bad

All companies in today’s world, whether in saturated or unsaturated markets or developed vs. developing economies, are striving to protect their customer base. In the context of consumers whose decision making is swift, the issue most companies face is that of...