CX Industry Insights for Customer-Centric Businesses

What is a Moment of Truth?

What is a Moment of Truth and How Does It Impact Revenue?A Moment of Truth, (MOT) is a “make or break” in a relationship with your customer. It is not just something that bothers or irritates your customer – it is an interaction that really matters to your customer....

The Hidden Powers of CX Analytics

The Hidden Powers of CX Analytics

Some of the best insights come from analyzing customer data in a new way. Many companies have years’ worth of customer survey data, much of which has only been given a cursory review by the marketing team. Imagine the possibilities if your company was to take this...