What is a Moment of Truth?

What is a Moment of Truth and How Does It Impact Revenue?A Moment of Truth, (MOT) is a “make or break” in a relationship with your customer. It is not just something that bothers or irritates your customer – it is an interaction that really matters to your customer....
How Brand, UX and CX Work Together for Customer Success

How Brand, UX and CX Work Together for Customer Success

Every business delivers a customer experience, and whether this is done with intention or by default, this experience is your brand brought to life. Your challenge is to deliver an intentional customer experience in such a compelling way — whether through the User...