Vice President, Marketing
Anthony Sanchez is the Vice President of Marketing for CustomersFirst Now, LLC (CFN) and is responsible for all marketing functions including demand generation, partnership marketing, messaging, and branding. Anthony has been providing high-growth results for Fortune 500, mid-market, as well as startup ventures for over 25 years.
Before joining CFN, Anthony was the marketing executive at XTIVIA, an IT consulting firm that mainly focused on implementing customer-facing applications like CRM, Portals, and Digital Experience Management software. For seven years prior to that, he was Marketing Strategist at Leverage Digital Marketing, a marketing consulting company he founded in 2007 which helped mid-sized businesses develop online advertising channels, customer-focused websites, and value-driven marketing automation systems that consistently achieved growth goals. Anthony also has coached hundreds of entrepreneurs as a volunteer mentor through various organizations.
As Vice President of Marketing for Waterford Technologies, his marketing leadership helped grow company revenues from under $1 million to nearly $10 million during his tenure. Just prior to that achievement, Anthony transformed marketing at Rainbow Technologies into a true digital marketing function, including one of the first successful marketing automation systems in 2002. He was able to help the company more than double their revenue in two and a half years from $150M to $350M.
Anthony began his career at Oracle Corporation, where he became Oracle’s first full-time Web Marketing Manager and eventually directed marketing for a billion-dollar division for 5 years. He earned the nickname “Intrapreneur” for his constant development of new cost-saving opportunities and Internet innovations that dramatically enhanced revenues. For his achievements, the company created “The Vice President’s Award”, for which Anthony was the first recipient in 1996.
Anthony is a graduate of Stanford University with a Bachelor’s degree in Organizational Behavior.